China

Why China

China is CNAL Consulting's core market. We have been sourcing, verifying, and building supply chains in China for over ten years, working directly with manufacturers, not through platforms or trading companies.

We speak Mandarin. We visit the factories. We read the contracts in the original language. And we have long-standing relationships with local lawyers, logistics providers, and sourcing partners across the country.

Whether you are a European company looking to source from China, or a Chinese company looking to enter the EU market, we operate on both sides of the table, with the language, the legal knowledge, and the local contacts to move your project forward.

What we do in China

We offer all four of our service lines in the Chinese market. China is where our sourcing and supply chain work runs deepest, it is the foundation of our consultancy.

Market Entry: Soft Landing in China

For European and international companies entering the Chinese market, we provide soft-landing support to get you established without trial and error:

Regulatory identification: we research and map the regulations, certifications, and legal requirements specific to your product or sector in China.
Local authority and institutional connections: introductions to the relevant government bodies, industry associations, and certification agencies you need to work with.
Legal support: connecting you with our trusted legal counsel in China for entity setup, contracts, and compliance.
Physical space: if you need an office, a warehouse, or a showroom, we source it for you on the ground.
Local partner identification: finding the right distributors, agents, or JV partners through direct outreach, not database searches.

We make sure you enter the market with the right structure, the right partners, and the right information, so you don't spend years correcting early mistakes.

Supply Chain & Sourcing: Core Business

This is what we do best, and China is where we do it most. CNAL Consulting designs, builds, and manages supply chains for companies sourcing from China.

How we work (our sourcing process):

Analyze your product and needs: we start by understanding exactly what you need, your quality standards, and your commercial requirements.
Build a sourcing model: we determine what you need to import, how to structure it, and what logistics and compliance steps apply.
Establish target pricing: based on your market and margins, we define realistic price targets before approaching any supplier.
Define requirements and parameters: from the target pricing, we derive the technical specifications, certifications, and minimum order requirements.
Research potential suppliers and manufacturers: we identify candidates through our network and direct research, not through Alibaba or other sourcing platforms.
Direct, one-on-one outreach: we contact each manufacturer individually. No generic messages. No mass inquiries. We speak Mandarin and handle the conversation directly.
Screen and vet the manufacturer: we verify their credentials, production capacity, certifications, and track record before introducing them to you.
Collect certifications and pricing: detailed, verified pricing and documentation from each qualified candidate.
Sample and test: we arrange samples, inspect them, and test them before any commitment.
Contract and legal protection: our local lawyer in China drafts a contract tailored to your situation, protecting your interests under Chinese law. This is offered as an additional service.

Two service modes:

Outsourced supply chain manager: we act as your ongoing supply chain team in China, managing suppliers, orders, quality, and logistics on a retained basis.
Design and handoff: we build the full supply chain for you, sourcing model, verified suppliers, logistics plan, contracts, and hand it off for your team to run.

What makes this different:

We work directly with manufacturers. We do not use trading companies. We do not rely on sourcing platforms. We eliminate intermediaries so you get real factory prices, direct communication, and full transparency over who makes your product.

Market Research

For companies already working with Chinese suppliers, or considering it, we provide hands-on market intelligence:

Alternative quotation sourcing: if you already have a supplier, we find additional candidates, get competing quotations, and give you leverage to negotiate.
Price negotiation support: we negotiate directly with your suppliers in Mandarin, on your behalf, with full knowledge of local pricing norms.
Manufacturer comparison: we analyze and compare manufacturers on quality, certifications, pricing, capacity, and reliability, so you can make an informed decision.
Pricing studies and modeling: we research market pricing for your product category across Chinese manufacturers to benchmark what you should be paying.
Certification and compliance mapping: we identify which certifications each manufacturer holds, which ones they lack, and what that means for your import requirements.

All research is conducted by our team directly, through factory visits, expert conversations, and direct supplier outreach. We do not use AI-generated content. You get verified, human-reviewed intelligence.

Verification Services

Before you commit money or sign a contract with a Chinese company, verify who you are dealing with.

Confirm Supplier (our dedicated verification service):

For Chinese supplier verification, we operate Confirm Supplier (confirmsupplier.com), a dedicated service built specifically for this market. Confirm Supplier provides structured due diligence reports on Chinese companies, covering:

Legal registration and business licence status
Operational capacity and factory conditions
Financial standing and credit history
Export qualifications and certifications
On-site factory verification when required

Learn more about Confirm Supplier

Beyond Confirm Supplier:

We also provide custom verification services that go beyond the standard Confirm Supplier report, for situations that require deeper due diligence, on-site inspection, or assessment of a potential partner (not just a supplier). Every report is personally reviewed and analyzed. You receive an informed assessment with context and recommendations, not a raw data dump.

For Chinese companies entering Europe

CNAL Consulting also works in the other direction. If you are a Chinese company looking to enter the European market, whether through direct sales, establishing a subsidiary in Spain, or finding EU distribution partners, we provide market entry support from our Madrid base.

We understand both sides: Chinese business culture and European regulatory requirements. We speak Mandarin natively and operate a registered EU entity in Madrid, giving you a genuine European partner, not a remote intermediary.

Services for Chinese companies include company formation in Spain, EU Responsible Person (GPSR compliance), B2B networking across Europe, and EU market research.

Who this is for

European companies sourcing from China: You need reliable suppliers, competitive pricing, and someone who can go to the factory, speak the language, and protect your interests. We have been doing this for over a decade.

Chinese companies entering Europe: You need a European partner who understands Chinese business, not just the language, but the way business is done. We offer market entry, company formation, and EU compliance support from Madrid.